Founded in 2017 by Hugo Tilmouth and Charlie Baron, The Up.co is a London-based group building a range of solutions to help hospitality venues improve the customer experience, spanning its ChargedUp phone-charging network, ServedUp order-and-pay platform and CleanedUp venue-hygiene service. At its peak the group served over 35,000 venues across Europe and had built a combined user base of several million customers on ServedUp and ChargedUp alone.
In January 2022 The Up.co raised an €8.3M Series A to expand internationally and build a hospitality 'super app', with backers including JamJar Investments and Monzo co-founder Tom Blomfield.